SBYSO

The South Bend Youth Symphony Orchestra is an innovative ensemble dedicated to pushing the boundaries of classical music through contemporary compositions and multimedia performances. Their mission centers on engaging diverse audiences by blending traditional orchestral elements with experimental sounds and visual arts.

As a marketer, my involvement with the Sort Bendyout Symphony Orchestra has focused on expanding their audience reach and enhancing community engagement. I developed targeted digital campaigns that highlight upcoming concerts and unique programming, leveraging social media platforms and content marketing to build awareness and excitement. Additionally, I coordinated partnerships with local organizations and arts institutions to create collaborative events that attract broader demographics. My role also includes data analysis to optimize ticket sales strategies and audience retention efforts, ensuring the orchestra’s innovative work gains the visibility and support it deserves.