Snickers: Horror Ad

This video creatively shifts Snickers from its usual playful brand to a chilling narrative infused with horror elements while still connecting back to the product. A dark, moody setting amplifies the suspense through effective cinematography—utilizing shadows, close-ups, and dramatic lighting. The sound design, featuring eerie music and unsettling effects, heightens the fear factor. Deliberate pacing pulls viewers into moments of suspense before the familiar Snickers bar appears in unexpectedly frightening contexts. This stark contrast between the brand’s typical fun and the horror elements makes for a compelling twist. The visual storytelling emphasizes that hunger can lead to extreme situations, playing off the tagline, "You're not you when you're hungry," but with a darker edge. I completed this cinematic commercial within 24 hours to test and highlight my resourcefulness and skill in video production, using my own gear. The outcome is a striking blend of humor and horror that both entertains and effectively communicates the brand's message in a new and fun way.

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A Case of Conscience: A Choose Your Own Adventure

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Coca-Cola: Quench Your Fear